September 21, 2006 CSL press conference (from CSL website)
TORONTO COMMUNITY NEWS SPONSORSHIP
Thursday - September 21, 2006
More coverage for CSL
The Canadian Soccer League and Toronto Community News, a division of Metroland, Canada’s leading community newspaper group, have agreed to be partners in an arrangement that will make Canada’s only professional soccer league more visible in Toronto.
This and other announcements were made at a press conference held by the CSL at the Monte Carlo Inn in Vaughan on Wednesday.
The sponsorship provided by Toronto Community News and its nine community newspapers will provide editorial coverage of the league and its teams, to include news, feature articles and statistics, including league standings. Advertising is also part of the package.
“We are delighted to have the support of Toronto Community News in our effort to take more CSL information to those communities in Toronto where five of our teams are based,” said CSL Commissioner, Cary Kaplan.
There are 12 teams in the Canadian Soccer League and North York Astros, Toronto Supra Portuguese, Toronto Croatia, Serbian White Eagles and Caribbean Selects are in the immediate vicinity served by the nine community newspapers circulated by Toronto Community News.
Betty Carr, vice president and group publisher of Toronto Community News, said at the press conference her company has been involved with soccer for many years and is pleased to join with the Canadian Soccer League to take the league’s information to readers in Toronto.
“We have good memories over many years of John Wimbs, the founder of the long-standing Robbie Tournament, and our experiences with soccer in the various communities have been positive and pleasant. We will extend that with your league to readers in Toronto. Besides, I’m a fan of soccer, also,” she said.
While the Canadian Soccer League has its details distributed by the Canadian Press wire service, and the league has enjoyed good editorial coverage in the communities outside of Toronto, the Toronto dailies have generally confined their CSL news to results, standings and other brief news items and the occasional story. The sponsorship with Toronto Community News is expected to change that in Toronto to create greater awareness of the Toronto CSL teams and the league.
The nine publications under the Toronto Community News banner have a total circulation of close to 500,000 copies per week.
The press conference announced also, a contest to win dream soccer trip for two to Europe to see AC Milan, Barcelona or Manchester United play. The contest is free with ballots to be filled out at CSL games and the draw to take place at the championship game on October 9.
The Sunday, September 24 Open Canada Cup Final was discussed and interesting developments between the CSL and the Ontario Soccer Association were revealed.
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